Celebrity-Owned Tequila Brands Making Waves

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November 9, 2025

From Hollywood sets to courtside seats, celebrities aren’t just sipping tequila, they’re crafting it. As the spirit’s popularity explodes worldwide, A-list stars are stepping into the agave fields to create premium brands that blend star power with authentic craftsmanship. Whether driven by passion, heritage, or a desire to leave their mark on the industry, these celebrity-owned tequilas are reshaping the market one bottle at a time.

The tequila industry has seen a significant surge in popularity over the years, and many celebrities have lent their names to premium brands, driving both innovation and consumer interest. Here’s a look at some of the notable tequila brands owned by celebrities:

Casa Amigos – George Clooney, Rande Gerber, and Mike Meldman

Founded in 2013, Casa Amigos quickly rose to fame and was acquired by Diageo in 2017 for $1 billion. Clooney and Gerber originally developed the brand for personal use, which explains its smooth and accessible flavor profile. It has become a staple in bars and homes alike.

Tequila Avión – Ken Austin

Tequila Avión, co-founded by entrepreneur Ken Austin, gained further visibility when it was featured on the television show "Entrepreneur" with Mark Cuban. Well-regarded for its high-quality production and smooth taste, Avión has become a favorite among tequila aficionados.

Cincoro Tequila – Michael Jordan

Launched in 2019, Cincoro was co-founded by NBA legend Michael Jordan and other partners. The brand emphasizes quality and craftsmanship, using a selection of agaves and aging processes that enhance its flavor profile. Cincoro has quickly garnered attention in the premium tequila market.

818 Tequila – Kendall Jenner

Kendall Jenner introduced 818 Tequila in 2021, showcasing her commitment to sustainable practices and quality production. The brand has won awards for its smoothness and flavor, appealing to both casual drinkers and connoisseurs. Its strong social media presence has further fueled its popularity.

Dos Hombres – Bryan Cranston and Aaron Paul

The "Breaking Bad" co-stars launched Dos Hombres in 2019, branding it with a personal story and a commitment to quality. The small-batch tequila has been celebrated for its taste and authenticity, capturing the attention of both fans and tequila lovers.

El Cristiano – John Cena

WWE superstar John Cena has ventured into the spirits world with El Cristiano, a brand that prides itself on using 100% Blue Weber agave. Launched in 2020, the tequila focuses on authenticity and quality, aligning with Cena's commitment to a healthy lifestyle.

Behind the Bar

These celebrity-backed tequila brands demonstrate the blend of star power and quality craftsmanship best suited to this beloved spirit. As consumer preferences continue to evolve, these brands are well-positioned to make a lasting impact in the tequila market. Whether you're a casual drinker or a seasoned enthusiast, there’s a celebrity tequila that meets your taste. Cheers!